Principal Danielle London, CFA, has over 12 years of direct financial services experience across all asset classes. Having worked with a variety of FinTech startups and large, complex organizations on building world class digital products, we specialize in in working with financial technology platforms, both large and small. This direct financial experience in not only designing for, but having also been a user of financial technology platforms, gives our clients unique advantages.
Unique Insight into FinTech
In-depth knowledge of financial industry participants allows us to:
- Ramp up quickly on design projects
- Cut unnecessary research, saving money and time
- Think outside-the-box on strategy, use cases, and features to delight target demographic
Valuable Feedback from Real Target Users
Our network of industry contacts allows us to solicit feedback from what is traditionally a difficult segment to reach. We also speak their language. Clients can expect:
- Quick and cost-effective validation of design concepts
- Unique insight into workflows and use cases
- Meaningful feedback through interviews, surveys, and testing
Meaningful Analytics & Data Visualization
A quantitative background and experience working with statistical analysis allows us to design meaningful and useful:
- Data visualizations
- Dashboards
- Analytics
- Reporting